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Course Details

Digital marketing

Instructor Name

Mirian George
Category

School of Marketing

Reviews

0 (0 Rating)

Course Description

Program Description

In our Digital Marketing course, you’ll embark on a journey through the ever-evolving digital marketing landscape. Dive into the art of search engine optimization (SEO), explore the intricacies of social media marketing, and master the tools of pay-per-click (PPC) advertising. Analyze data, optimize campaigns, and understand the science of digital marketing analytics. Equip yourself with the skills to thrive in the digital age, from building brand awareness to driving conversions and measuring ROI.

What You’ll Learn From This Course:

  • What is digital marketing and why is it important
  • Digital marketing strategies and channels
  • SEO techniques and best practices
  • Social media marketing and content creation
  • PPC advertising and campaign management
  • Digital marketing analytics and data-driven decision-making
  • How to define your business and target audience
  • How to create and execute effective digital marketing campaigns
  • How to use email marketing, copywriting, content marketing, SEO, and social media marketing to reach your target audience and grow your business
  • How to track and measure the results of your digital marketing campaigns

What You’ll Get From Tethral: Upon course completion, you’ll receive a Tethral certificate, affirming your expertise in Digital Marketing. Join our community of Digital marketers, access exclusive resources, and embark on a career building the digital world of tomorrow.

Ready to start your journey to becoming a Digital Marketer? Enroll Below

Course Curriculum

1 Introduction to Digital Marketing
8 Min

Introduction What you will learn at the end of this course What is Digital Marketing? Why is Digital Marketing important? Key elements of Digital Marketing

2 Introduction to Digital Marketing Quiz [Quiz]
10 Min

1 Define Your Business
18 Min

Why is it important to define your business? Key concepts that will guide you in defining your business Value creation Unique selling preposition Purpose, Mission and Vision Positioning Personality

2 Define your business Quiz [Quiz]
5 Min

3 Define Your Target Audience
7 Min

Why is defining your target audience important? Demographics Psychographics Behaviors needs and pain points Goals and aspiration

4 Define your Target Audience Quiz [Quiz]
5 Min

1 Branding and brand identity
12 Min

What is Brand Identity? What is Branding? Colors Fonts Images Logos Brand identity free tools

2 Branding and Brand Identity- Coolors Practical
10 Min

Practical explanation of different features in Coolors.co

3 Branding and Brand Identity- Freepik Practical
4 Min

Practical explanation of different features on Freepik

4 Brand and Brand Identity Quiz [Quiz]
5 Min

5 Introduction to Graphic Design
8 Min

Introduction to Graphic Design Graphic design elements Graphic design principles Graphic design free tools Important websites for designing

6 Graphics Design Tool - Canva
8 Min

Graphic Design Tool Canva Features and How to use them.

7 Graphics Design Tool - Create A Design Using Free Templates
6 Min

How to create designs using templates

8 Graphic Design Tool - Create Designs From Scratch
6 Min

How to create designs from scratch

9 Introduction to Graphic Design Quiz [Quiz]
5 Min

1 Email Marketing
22 Min

What is email marketing? Why is email marketing important? Types of emails Email segmenting Email sequencing Types of email sequences Email marketing tips Tips to write better subject lines Subject lines examples Email Marketing tools Importance of email marketing tools Examples of email marketing tools

2 Email Marketing Quiz [Quiz]
5 Min

3 Lead Magnet
12 Min

Who is a Lead? What is a Lead Magnet? Why are lead magnets important? Types of lead magnet How to Effectively use lead magnets to enhance your Digital Marketing strategy Lead magnet tools Opt-in/ Sign-up form

4 Lead Magnet Quiz [Quiz]
5 Min

1 Copy Writing
12 Min

What is copy writing? Why is copy writing important? 6 Key elements of effective copy writing 10 Commandments of copy writing Copy writing tips for social media Content writing vs Copy writing

2 Copy Writing Quiz [Quiz]
10 Min

1 Content Marketing 101
11 Min

What is content? What is content marketing? Importance of content marketing How to develop content marketing strategy

2 Content Marketing Strategy Practical
5 Min

How to develop a content marketing strategy using Radiant Glow as a case study

3 Content Marketing Strategy practical - Part 2
3 Min

How to use answerthepublic.com to get content topics

4 Content Marketing Quiz [Quiz]
5 Min

5 AI for Content Marketing 101
17 Min

AI for Content Marketing. Uses of AI in Content Marketing. Examples of AI tools. AI Prompts. Tips to make Content Marketing easy. Content Marketing strategy. Content Marketing funnel.

6 AI for Content Marketing Quiz [Quiz]
5 Min

1 Search Engine Optimization
13 Min

Search engine optimization Why is SEO important? Key elements of SEO Keywords in SEO Types of keywords SEO tools

2 Search Engine Optimization Quiz [Quiz]
9 Min

1 Social Media Marketing
17 Min

What is Social Media? What is Social Media Marketing? Types of social media platforms Importance of social media for marketing 5 pillars of social media marketing Types of social media marketing Tips to create a successful social media strategy Important metrics to track

2 Social Media Marketing Quiz [Quiz]
5 Min

3 Social Media Platforms and Tools
12 Min

Most popular social media platforms Facebook Instagram Twitter(X) YouTube TikTok LinkedIn Key metrics to track

4 Social Media Platforms and Tools [Quiz]
5 Min

1. Color Design Workbook
2. Digital Color in Graphic Design
3. Branding and Brand
4. Fundamental of Graphic Design
5. Typography Fundamentals

Instructor

Mirian George

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3 Students
1 Courses

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This course includes:

  • Duration 1344 Hours

  • Skill Level Intermediate

  • Lectures 33 lessons

  • Enrolled 3 students

  • Certificate of Completion

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